| Press Room| Bring your colorful dreams to life with color printing innovations
Bring your colorful dreams to life with color printing innovations
February 5, 2020
3 min read
Rose de Fremery
Have you ever kicked off a project with a beautiful vision of the end product, only to have that vision shattered by reality?
Imagine you’re tasked with producing a brochure for a potential client. You have plans for a full-color design, but your boss shoots down the idea because color is “too expensive.” Or perhaps your printer isn’t what it used to be, and the colors don’t look as bright as you remembered.
Thanks to some cool color printing innovations, it doesn’t have to be that way anymore. Now, you can dream in color—and bring your vivid visions to life in the workplace.
Roll out those ambitious color projects
Little office compromises like sacrificing color printing add up, making it hard to feel like you can freely tap into your creativity and deliver your most visionary contributions.
But there’s good news. When it comes to color printing, you no longer need to compromise. Thanks to recent printing advancements, you can now print high-quality color for a very low cost. Your boss may not have gotten the memo yet, but printing in color has changed. Exciting technological breakthroughs in modern color printers, like HP PageWide Technology, give you features that few businesses could have imagined a decade ago.
With a stationary printhead as wide as the page, it is the paper that moves during the printing process, enabling the output of gorgeous color documents at a rate of up to 55 pages per minute. That also means fewer moving parts, making the printers incredibly reliable. Plus, these printers feature best-in-class energy efficiency, which is sure to keep the boss happy.
Achieve stunningly vibrant business results
You may be wondering, how much does color printing really matter? As evidenced by the healthcare, education and real estate sectors, color documents are more appealing to the human eye and can equate to a boost in business.
For one, business professionals are four times more likely to find documents printed in color appealing, when compared to those in simple black-and-white, according to research performed by HP. Business leaders print their documents in color for this reason, and 92 percent of business professionals say their customers would be more likely to notice a piece of mail printed in full color.
Also, colored prints hold your customers’ attention for longer periods. Upon being presented with a colorful piece, business leaders are more likely to carefully read the piece than gloss over it or move on to the next item on their desk. They can also read your color documents quickly and accurately. It’s a win-win for you and your customers, giving them a few minutes back in their busy workday while giving your business an edge over the competition.
The impression you give is also important from a business perspective—after all, if your customers think well of your brand, they’re more likely to purchase your products and services. Color packs a punch here, too. According to Quick Sprout, color can influence up to 90 percent of the decisions people make about brands. The colors you use need to not only convey your brand identity, but also be culturally appropriate for the markets your business is in. Corporate marketers understand that color is far from optional—it’s a powerful influencer that can shape customers’ perceptions.
Activate colors power at your office
Contrary to what the boss may have said the last time you presented your more colorful ideas, color printing is no longer an obstacle or an expensive, exotic novelty, but a proven business advantage.
Your company can use color to present its products and services with style, drawing customers’ attention and securing their comprehension. What’s more, thanks to recent printing innovations, you can do so efficiently and cost-effectively, enhancing office productivity in a budget-friendly way. Color makes a winning argument for your vision, providing the creative spark that powers exciting, dynamic business innovation—truly the stuff of dreams. Novatech is a top-tier solutions provider of color printing equipment and integrated document management solutions. Contact our team of Managed Print Specialists for a free assessment: novatech.net
Novatech is a proud HP Partner First Managed Print Specialist