Fiery’s Acquisition by Epson: What It Means for Digital Print Innovation
3 min read
On September 18, 2024, Fiery, LLC—a global leader in digital front-end (DFE) and workflow solutions—announced its acquisition by Seiko Epson Corporation. This partnership is set to enhance Fiery’s reach and influence in the digital print market while preserving its autonomy as a premier provider of print technologies. For Fiery, joining forces with Epson means gaining valuable resources and expanded market access to deliver cutting-edge print solutions globally.
Below, we explore the impact of this acquisition, with insights from Fiery CEO Toby Weiss, as shared with Keypoint Intelligence, about what this acquisition means for Fiery’s future and the broader print industry.
A Strategic Move to Enhance Fiery’s Market Reach
Fiery has established itself as a key player in DFE and workflow software, enabling precise, efficient print workflows for high-demand environments. Now, with Epson’s backing, Fiery can expand its reach without sacrificing its independence or partnerships. “Fiery has a demonstrated track record of empowering OEM partners to deliver the best possible results for customers,” Weiss shared in the official press release, emphasizing the role Fiery plays in providing flexible, high-performance DFE solutions to diverse printing applications.
Fiery’s ongoing partnerships with OEMs such as Canon, Ricoh, Konica Minolta, and Fujifilm will remain intact, with Epson allowing Fiery to continue serving its partners independently. This approach positions Fiery to grow its influence across the industry while benefiting from Epson’s resources.
Leveraging Epson’s Distribution for Global Expansion
An essential aspect of this acquisition is the potential for Fiery to reach new, untapped regions through Epson’s extensive distribution network. Epson’s established presence in Latin America, the Asia-Pacific, the Middle East, and Africa will provide Fiery the opportunity to bring its advanced DFE technology to rapidly growing markets.
Weiss highlighted that this expanded access could help Fiery boost its brand visibility and credibility in regions where it currently lacks a strong footprint, with Epson’s established reputation paving the way for broader adoption of Fiery’s solutions.
Accelerating Innovation in Industrial Print
Epson’s investment in Fiery is expected to drive forward Fiery’s R&D, with a focus on key areas such as artificial intelligence (AI), cloud integration, and workflow automation—technologies essential to the evolving print industry. Weiss shared that both Fiery and Epson aim to advance digital transformation in high-end and industrial print markets, where demand for modular, efficient, and automated print solutions is on the rise.
Fiery’s expertise in developing adaptable, modular solutions enables it to serve applications like on-demand, customizable print, as seen in projects like Packsize’s custom box printing technology. With Epson’s resources, Fiery can now expand its capacity to innovate and meet the needs of businesses that rely on high-quality, high-speed print solutions.
A New Era for the Print Industry
As Fiery and Epson embark on this partnership, the print industry stands to benefit from a combined vision centered on efficiency, automation, and quality. Fiery’s role as a trusted DFE provider, now bolstered by Epson’s capabilities, means that OEM partners and end-users alike can expect continuous innovation that streamlines print processes and enhances print quality across various applications.
This acquisition also signals a commitment to more sustainable and efficient print solutions. Fiery’s alignment with Epson’s emphasis on environmentally conscious technology suggests potential advancements in print solutions that minimize resource use and maximize operational efficiency.
Bringing Fiery Technology to Novatech’s Managed Office
At Novatech, we integrate solutions like Fiery’s advanced DFEs as part of our full Managed Office suite, which includes IT, print, cloud, cybersecurity, and workflow automation, maximizing productivity.
Contact Novatech today and bring everything up to speed.
