Orchestrating Great Events: How Caldwell Group, Ltd and ITility by Novatech Keep Things Running Smoothly

February 2, 2012
Case Studies

2 min read

Successfully running a meeting and event management company is a challenging pursuit. Competition is fierce, reputation is everything, and enabling communication between widely dispersed office and field workers is critical to success. After Caldwell Group, Ltd took a technology plunge and developed its own in-house IT infrastructure, the firm realized that the solution was not furthering its ability to meet these challenges—or powering its success.

Maintaining the new IT systems required expertise that in-house personnel lacked, and it took the focus away from the Caldwell Group’s core business. Equally important for the company’s operations, an on-premise implementation lacked the flexibility to support staff outside the office.

In 2007, Caldwell Group President and CEO Polly Bermingham turned to Novatech for a solution. The company recommended ITility by Novatech, its cloud-based, fully hosted solution for company applications and data. Half a decade later, both the partnership and Caldwell Group are still going strong. “ITility by Novatech allows us to work remotely and share all our files, which makes us so much more efficient and effective,” says Bermingham.

With ITility by Novatech, Caldwell Group personnel access the firm’s applications and data from any location and on any device through a dedicated, secure Internet portal. Whether staff is working locally on a corporate meeting at a trade show or halfway around the world at a pre-site visit for a corporate incentive event, ITility by Novatech keeps proposals, contracts, menus and other documents and details at their fingertips. And, since ITility by Novatech supports 24/7/365 access from any Internet-connected device, staff can also work at home or on vacation if needed.


A Refreshing Change

Bermingham credits not only ITility by Novatech but also the Novatech staff itself for helping propel Caldwell Group’s success. “Novatech team members are professional, friendly and warm, and they never make you feel like your questions are stupid, even though what you are asking might be,” says Bermingham. “It’s so unusual to find somebody that offers great, professional service. It is really refreshing.”

If problems ever pop up, Bermingham says, the Novatech staff “knows how to fix them and will work on them until they get them fixed.” So pleased is Bermingham with ITility by Novatech that she credits them with the firm’s continuity.

“There is no better decision we could make, for the service; the product; the money,” Bermingham concludes. “They keep us in business, and that’s the truth.”



Since 1988 Caldwell Group, Ltd. has successfully designed and operated a host of incentive programs, corporate meetings, executive meetings, investigator meetings, national sales meetings and new product launches/announcements. Annually, the firm manages an average of 30 domestic and international programs ranging in size from 10 to 3400 participants. For more information, call (800) 334-7108 or visit
Written By: Editorial Team

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